The Countess Godiva, who was a great lover of God's mother, longing to free the town of Coventry from the oppression of a heavy toll [tax], often with urgent prayers besought her husband that, from regard to Jesus Christ and his mother, he would free the town from that service and from all other heavy burdens; and when the Earl sharply rebuked her for foolishly asking what was so much to his damage, and always forbade her evermore to speak to him on the subject; and while she, on the other hand, with a woman's pertinacity, never ceased to exasperate her husband on that matter, he at last made her this answer: "Mount your horse and ride naked, before all the people, through the market of this town from one end to the other, and on your return you shall have your request."
On which Godiva replied, "But will you give me permission if I am willing to do it?"
"I will," said he.
Whereupon the Countess, beloved of God, loosed her hair and let down her tresses, which covered the whole of her body like a veil, and then, mounting her horse and attended by two knights, she rode through the marketplace without being seen, except her fair legs, and having completed the journey, she returned with gladness to her astonished husband and obtained of him what she had asked, for Earl Leofric freed the town of Coventry and its inhabitants from the aforesaid service, and confirmed what he had done by a charter.
This version is given in Flores Historiarum by Roger of Wendover (died 1236), a somewhat gullible collector of anecdotes, who quoted from an earlier writer. The later story, with its episode of "Peeping Tom", appeared first among 17th century chroniclers.
From the mid 1980s a Coventry resident, Pru Porretta, has adopted a Lady Godiva role to promote community events and good works in the city. In 1999 Coventry councillors considered eliminating Godiva from the city's public identity. As of 2005, Porretta retains the status of Coventry's unofficial ambassador. Each September Poretta marks the occasion of Lady Godiva's birthday by leading a local pageant focusing on world peace and unity known as The Godiva Sisters. In August 2007, the Godiva Sisters was performed in front of 900 delegates from 69 countries attending the World Council for Gifted and Talented Children Biennial Conference held at the University of Warwick.